Ms. Courtney Etnyre is an expert in the rarefied, increasingly-vital field of intellectual property protection. An award-winning public speaker she holds degrees in Business Management/Administration and is U.S. Certified in Patent protection. She is also a Certified Project Manager. Ms Etnyre brings almost two decades of increasing experience and responsibility in Legal research for her clients to all the executive training events she leads. Ms Etnyre currently uses her skills on behalf of one of the worlds leading telecommunication organizations.
Her specialty area and the title of most of her executive development/training events, is “Protecting Intellectual Property Rights in the Global Market”
Today, increasingly, intellectual property encapsulates nearly everything upon which a company is embarked. At home and at work, at rest and at play, human creativity and inventions permeate the every facet of the global arena. The World Intellectual Property Organization defines intellectual Property as creations of the mind: “inventions, literary and artistic works, and symbols, names, images and designs used in commerce.” What can you and your organization offer to expand and protect IP rights? A few nations have accrued an enviable reputation in helping to support organizations vested within their borders in securing their intellectual property. More, sadly, have fallen behind the curve in this vital area. Since Intellectual property plays an important role in an increasingly broad range of areas, this means that entrepreneurs and organizations operating from within most national boundaries need to be acutely aware, and increasingly-expert for themselves, in this important area.
Effective Intellectual Property management enables companies and entrepreneurs to use intellectual property assets to improve competitiveness and gain and secure their own strategic advantage. Developing training and process improvement expertise in intellectual property rights will assist all attendees of Ms.Etnyre’s development/training seminars in constantly maintaining their IP rights.
Ms. Etnyre consults with and provides developmental training sessions to Executives in the United States and around the world recently she has expanded the opportunities for her audiences to work with her by offering her training and development sessions in several formats, among them are actual on-the-ground seminar sessions, and online training.
Employers of potential attendees at her executive development workshops or her online training are inevitably pleased to be made aware that all her training accrues Certificates of Attendance/Completion.
Among specific areas covered in her seminar sessions
- Each executive training session begins with an exploration of the basic concepts for Intellectual Property. The fundamentals of patents, trademarks and copyrights are explained in executive management terms. Ms Etnyre weaves real life stories through her training to clarify and emphasize the ever-increasing pivotal role intellectual property issues have in making or breaking a company’s financial health and customer development.
- Acquiring IP protection – a crucial initial step.
- Accruing effective IP management.
This means more than just protecting an enterprise’s inventions, trademarks, designs, or copyright. It also involves a company’s ability to license its know-how, conclude joint ventures and other contractual agreements involving IP
- Effectively monitor and enforce intellectual property rights
A company’s portfolio of IP is a collection of key assets that add significant value to the enterprise.
- Developing effective processes and creating comprehensive and accessible training materials such that your organization is always on the cusp of IP protection .
- Preventing competitors from copying or closely imitating a company’s products or services
- Avoiding wasteful investment in research and development (R&D) and marketing
- Creating a corporate identity through a trademark and branding strategy
- Negotiating licensing, franchising or other IP-based contractual agreements
- Increasing the market value of the company through secure IP
- Acquiring venture capital and enhancing access to finance through secure IP
- How are inventions protected? What can your organization offer the global market in terms of securing those rights? From obtaining an American patent from the United States Patent and Trademark Office to enforcing patent rights granted, each Etnyre Executive training seminar thoroughly examines how rights are acquired and the scope of those protections.
- Becoming attractive to other organizations – at home and overseas – which may wish to enter into strategic alliances with yours through the fact of your secured IP
- Obtaining access to new markets and target audiences around the globe
- Training staff cohorts in legal research skills so they can search systematically for conflicting IP rights prior to seeking IP protection…this avoids unnecessary litigation, thereby saving time and resources.
