Dr. Marla Ashe is an educator and consultant and has earned an enviable reputation as a marketing expert of private/public corporations, non-profit firms and governmental organizations. She regularly consults with entrepreneurs having pressing interests in business communication, brand management, marketing promotions, marketing communication and consumer behavior research. For almost two decades Dr. Ashe has shared of her significant experience in global and domestic marketing with several fortune 500 consumer package good multinational corporations.
She earned a Bachelor of Science degree in Interpersonal Communication from Arizona State University, a Master of Business Administration degree with an emphasis in Marketing from Keller Graduate School of Management. Her Doctor of Business Administration degree from Argosy University incorporated an emphasis in International Management. She currently teaches at several American and international universities while conducting executive training and development in marketing, corporate communications and internal/external organizational communication throughout the United States.
Among the various Seminars and Executive Training areas Dr. Ashe covers under the auspices of GETDA are :
Developing Sustainable Corporate Image
- How to establish and implement a corporate image
- Implementing strategies congruent with organization’s mission and values
Understanding the paradigm shift of global consumer behavior
- Multiculturalism Consumer Behavior
- Being relevant to today’s consumer base
Global Marketing
- Understanding and developing International marketing strategies
- How to maximize emergent digital media marketing strategies and tactics
Effective Business Communication with Stakeholders
- Develop effective interpersonal communication with stakeholder
- Changing groups to effective teams
Efficacious Advertising and Promotions Strategy Development for sustainability
- Learn how to create an integrated marketing communication strategy
- Develop an understanding how consumer really want to hear from you
Developing corporations and community stakeholder partnerships
- Learn how to leverage community stakeholders for sustainability
Product/Branding Training
- Learn how to strategic position brands and products with stakeholders
